The Benefits of Membership


The Visit USA Association (UK) was established over twenty years ago to promote leisure travel from the UK to and within the USA.  As a membership organisation, governed by an elected voluntary Board of Directors, we have a structure of committees to organise and direct our many activities and projects. Our membership of approximately 200 includes organisations from every facet of the travel industry: airlines, hotels, tour operators, attractions, destinations and industry suppliers. 

The annual membership fee of £450 for Full Membership or £250 ($400) for Associate Membership opens the door to a number of key benefits for members, including a number of subsidised and pay-to-play activities that have become major annual events in the industry’s social and business calendars:

  • Annual Travel Planner published in print and online listing all members, widely distributed to targeted trade and consumers.

  • Website at where members control their own content to be accessed by the travel trade and travel-hungry consumers, upload offers and receive brochure requests direct.

  • Monthly e-newsletters to the travel trade and direct to over 25,000 consumers.

  • Exclusive advertising opportunities in Visit USA printed and digital publications.

  • Biannual General Meetings with insights from industry specialists.

  • Visit USA Independence Ball in July each year.

  • Annual Media Awards acknowledging journalism featuring US.

  • Unite Visit USA trade event for business to business development.

  • PR opportunities to network with travel press at events.

  • Annual Business Briefing & networking lunch at WTM in London.

  • Visit USA Roadshow to over 350 travel agents in key UK cities.

  • Visit USA pavilion at consumer travel shows in London/Manchester

  • Networking opportunities at special events.

  • Source of information and advice from industry colleagues.

Visit USA website

Holidaymakers planning a visit to the US are waiting to be inspired. Members can attract customers with holiday ideas, special offers and news through the Visit USA website.  It includes a ‘Get inspired’ section and allows visitors to search for different types of holiday types and services. This facility offers the following benefits:
  • Direct Hyperlinks to Members’ own sites
  • Brochures - generating consumer enquiries for direct fulfilment by Members
  • Special Offers - consumer enquiries for direct fulfilment by Members
  • Member Information - an update on Visit USA (UK) and all that it offers
  • Media - latest information and releases for travel media
  • Destination information and useful links.


Visit USA (UK) publishes a regular online newsletter featuring members’ services and news. This is available to all via our web site and is also distributed directly to 15,000 UK travel trade and media by e-mail. We also have our own dedicated pages contained within Selling Travel magazine each month.

We also publish our yearly Visit USA Travel Planner – a comprehensive travel guide to the USA featuring all Visit USA Members alongside engaging editorial and other travel information. With a circulation of 50,000 this guide is reaches the consumer and travel trade via our travel information and brochure request line, website, consumer travel shows and other targeted distribution channels.

The Visit USA media kit 2016/17 covering digital and print advertising opportunities for members is available to download at

Press Relations

The Visit USA Association acts as the authoritative voice for the travel industry to the UK trade and consumer press on all matters relating to travel to the USA. We routinely issue a press releases on current major issues and hold briefings with key members of the press, as well as providing monthly market update columns for the UK's leading travel industry publications.

Market Research

From time to time, as required by market circumstance, Visit USA undertakes tracking and ad hoc market research amongst members and / or consumers into relevant issues of the day. Results are shared with all members.



Newsletter Sign-up

Sign up here to receive USA Travel News, the regular Visit USA e-mail newsletter with the latest news and information